Experience Analyze Design

Vivi Lin — a Chicago-based Product Designer with 6 years of experience focusing on data-driven design. She has worked with clients including IBM, Nike, Mercedes-Benz, and Sony.

Vivi is currently a UX/Visual Designer at Ulta Beauty.

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User-centered Design.

Re-designed projects with decisions made by user interviews, data-driven approaches, and usability tests.

ThinkCERCA— UX/UI Responsive Web Design
Albert.io — UX/UI IOS App Design

Corporate sites.

Systematic digital products designed for startups from scratch.

Luche — CMS Web Design
ezParking — UX&UI Design for APP

Landing pages.

Fun online experience created by conceptualizing, art directing, photo-shoot directing, and responsive designs.

Ulta Beauty — Gift Guide
The Glenlivet — 360 marketing



Lessons Library Page Re-Design

User Interviewing
Information Architect / User Flow making
Responsive Web Design

ThinkCERCA is an online educational web-platform that offers teachers materials to teach during the classes. The mission was to re-design the "Lesson Library Page" to solve the issues that teachers faced while browsing lessons. New feathers were added and the layouts were re-designed in order to give teachers a better, quicker, and easier experience.

Albert.io — UX/UI Design


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User Interviewing
Information Architect / User Flow making
Wireframing / Prototyping
IOS App Design/ Icon Crafting

Albert.io is an online web product that offers thousands of questions for Students to practice for their AP testes. The project was to create a clear assignment-creating-page where teachers select questions to create a assignment for specific students.

Luche — CMS Web Design



Art Direction
Wireframing / Sitemapping
Style guide / Design system
Responsive Layouts
Pitch Presentation

The goal is to build a responsive e-commerce corporate website to showcase the line of nail supplements of LUCHE. I helped the team to won the pitch and designed the website with the urban style and thoughtful UX design experience across desktop, table, and mobile devices.




App UX/UI design
Icon crafting

ezParking is an app that matches the personal parking spaces from providers to the ones who need parking.

Ulta Beauty


Ulta Beauty Gift Guide

Conceptualizing / Art direction
Shooting directing
Responsive Web Design
Web Animation Making
Banner Design

Gift Guide is one of the most important sale event of the year at Ulta Beauty. Started by analyzing the performance from last year, the team worked together to re-organize the content, select products and concept the best visuals to increase purchasing.

The Glenlivet


The Glenlivet
Movie Festival

Conceptualizing / Art Direction
Sitemapping / Wireframing
Responsive Web Design
Shooting Directing
Live Content Studio

The Glenlivet Movie Festival was the client's main promotional event of 2016 in Taiwan with a series of TVC, digital campaign, Whisky Tasting event, and live content studio. We made a whisky alphabet by product shooting and used the whisky letters to showcase the quotes from famous movies in order to create a fun digital experience.

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